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The web site had the following in the web site, "Get Diva delivered to you now with Foodlers fastest delivery guarantee." I noticed that the web page stated " Earn points with every order! Well tell you if Diva can be delivered to you." They also said " Make this a takeout order. 1 Main St, Columbus, OH. When you need a little food delivery inspiration, check out Best Betsa list of popular. Just for you based on your dining preferences and previous orders at Diva. Spicy turnovers stuffed with potatoes and green peas. Boneless chicken cooked with spinach and freshly ground spices." The meta header had Diva as the first optimized keyword. This keyword is followed by Indian, Somerville, and MA which isn't as important as Diva. The other words diva.foodler.com uses is best bets. Vegetable Samosas is included and will not be understood by search crawlers.