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The web site had the following in the web site, "Get Basho delivered to you now with Foodlers fastest delivery guarantee." I noticed that the web page stated " Earn points with every order! Well tell you if Basho can be delivered to you." They also said " Make this a takeout order. 1 Main St, Oakland, CA. Menu items, then we personalize it for you. We consider what youve ordered at Basho and add recommendations. Based on your past orders across all Foodler restaurants. Mesclun greens with house dressing. With seaweed, tofu and scallion." The meta header had Basho as the first optimized keyword. This keyword is followed by Sushi, Boston, and MA which isn't as important as Basho. The other words basho.foodler.com uses is best bets. House Salad is included and will not be understood by search crawlers.